Are UK CEOs underestimating the power of social media?

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Are UK CEOs underestimating the power of social media? – The Guardian

UK corporates are slow learners when it comes to capitalising on social media channels as a means of communicating with customers and prospects in an immediate and engaging way. A survey by Investis has found that US corporates are outperforming their UK counterparts by some margin – on average they are tweeting four times as much and posting updates on LinkedIn three times as much.
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billy schlosserAre UK CEOs underestimating the power of social media?